Advertisers & Campaigns tab

Here you can look for statistics by Advertiser, or by individual campaign, or
particular banner. You have a number of options for viewing gathered statistics by
specific periods in the drop-down list. Note that All statistics refers to
figures compiled since the advertisers were originally defined.

On this page, all advertisers are listed, giving a summary of results for the chosen
period for each advertiser.

You can expand each entry by clicking the small blue triangle adjacent to a table row.
You expand each entry to view the campaigns owned by the advertiser; in turn, you can
expand each campaign to view its contained banners. In each case, relevant statistics for
the displayed entries are shown for the period chosen in the drop-down list at the top of
the page.

You may notice that some of your campaign entries are unavailable and appear dimmed.
This shows that the campaign is currently inactive. You can click any of the entries to
view history statistics related to them - this applies to advertisers, campaigns and
banners.

Advertiser history

On clicking an advertiser's name in the main Advertisers & Campaigns page, the
Advertiser history page is displayed. You can change the layout of the history view by
selecting any one of three choices (Daily, Weekly, Monthly) from the drop-down list
box.



Note the Campaign overview tab; here you can view all the campaigns owned by that
Advertiser and you can access the statistics for each campaign.

Daily History

Daily history is selected by default. In this view, statistics for each day are listed
in the page from, optionally, the past 7 days up to the past 28 days. This view has three
parts, the day-by-day table, a separate summary table and a chart showing AdViews and
AdClicks.

You can dig even deeper for data by clicking a chosen day to view an hourly break-down
of results in that 24-hour period. You may notice that some days in your table are not
hyperlinks. This is because only those days on which your campaigns are active can be
linked to hour-by-hour information.

On clicking the desired date, the Daily statistics page is displayed :

A similar structure to statistics applies to Campaigns and Banners. Toview data for a
campaign, click the Advertsier that owns the campaign. In the Advertiser history page,
select the Campaign overview tab to view the campaigns owned by that advertiser. Click a
campiagn to view its statistics.

To view data for a banner, click the campaign that owns the banner in the Campaign
overview tab. In the Campaign history page, select the Banner overview tab to view the
banners owned by that campaign. Click a banner to view its statistics.

Publishers & Zones tab

You can gain access to statistics related to publishers and the zones they own by
clicking the Publishers & Zones tab in the default Statistics display.

 

You have a number of options for viewing gathered statistics by specific periods in
the drop-down list. Note that All statistics refers to figures compiled since the
publishers were originally defined.

On this page, all publishers are listed, giving a summary of results for the chosen
period for each publisher.

You can expand each entry by clicking the small blue triangle adjacent to a table row.
You expand each entry to view the zones owned by the publisher. In each case, relevant
statistics for the displayed entries are shown for the period chosen in the drop-down
list at the top of the page.

Click a Publisher to view the Publisher history page; click a zone to view the Zone
history page.

Publisher history

Just like the Advertiser history, you can change the layout of the history view by
selecting any one of three choices (Daily, Weekly, Monthly) from the drop-down list
box.

Note the Zone overview tab; here you can view all the zones owned by that Publisher and
you can access the statistics for each zone listed.

Zone history page

In addition to the zone history - for which you can view Daily, Weekly and Monthly
statistics - the zone history page contains a Linked banners overview tab. Select this
tab to view a list of banners that are currently linked to this zone. You can click a
banner in the list to view its statistics.

Global history

As the name suggests, global history offers you a chance to view aggregated statistics
that show total activity for all advertisers and their campaigns and banners. You access
the Global history page by clicking the appropriate tab in the main Statistics
display.

In line with other history pages, you can change the layout of the page by selecting any
one of three choices - Daily history, Weekly history and Monthly history. Each view has a
summary table included at the bottom of the page and a simple chart showing AdViews and
AdClicks.

Miscellaneous

The Miscellaneous page offers two options via a drop-down list, Distribution by size
and Targeting statistics.

Distribution by size

This options displays the data for each size of ad you specified.